When did this happen? This is something for the books! 11 bloggers unapologetically rocking their curves! It feels like it was just yesterday that I had decided to start up a new fashion community - the Middle East Plus Size Collective - one that promotes plus size fashion and body positivity in the Middle East. This crazy idea came to mind in November 2017, just one year in from when we moved the UAE. I had been scouting for fellow plus size bloggers in the region: it wasn't easy but I eventually stumbled on so many amazing beauties that shared my passion for the cause of promoting a beautiful image of plus size women in the region. Representation was needed and crucial at this point. The countries in the West have succeeded in breaking many barriers, while we are still trying to explain our ideology and demand validation from a society that is bound to ignorance and lack of tolerance.






This didn't stop us, and one of the project I am most proud of is this shoot with Boohoo MENA.
Their marketing team was so generous to offer each one of us head to toe outfits to fulfill our looks for the shoot. Their cooperation and patience was a highlight in all our eyes!
It was nice to come together this way. Have you ever seen a group photo promoting a brand in any of the media we devour every day? The answer is no. That's why I was so proud of what we had accomplished that day. Although the heat was excruciating that day, we managed to take some group and individual photos, we laughed, and we had finally met in person for the very first time! This experience will forever be a reminder of the power of togetherness, friendship and empowerment.



We thanked them then, and we thank them now.
Boohoo MENA, we appreciate you giving us a chance at a time where brands are still reluctant to invest in our passion and our strong message of body confidence.

#boohoomenaplus
#plussizefashion
#plussizebloggers
#dubaiplussizebloggers



Photo credits / Omar Tartoob